Ben & Jerrys is coming for Australians taste buds, announcing a pledge that no one in Oz can order two scoops of the same flavor until marriage equality becomes law of the land Down Under.
Ben & Jerrys currently operates 26 stores across the nation, and is placing the ban on same-flavored scoops as a statement of opposition to the countrys stance on same-sex marriage, where it is currently illegal for two men or two women to wed. The ban is part of the companys push for global LGBTQ rights.
Currently 70 percent of Australians support same-sex marriage, and the push for its legalization is an ongoing conversation in the country.
We are proud to be standing alongside The Equality Campaign to continue the fight for marriage equality in Australia, Imogen Rugg, Ben & Jerrys Australia spokesperson, said in a statement to HuffPost. Ben & Jerrys has a long and proud history of commitment to social justice, including LGBTQI rights and marriage equality. This commitment is grounded in our companys core values and an unshakable belief that everyone deserves full and equal civil rights.
In conjunction with the ban on same-flavored scoops, Ben & Jerrys has also established a postal system of sorts across its Australian stores. Customers and supporters of marriage equality can write messages advocating for the legalization of same-sex marriage, with Ben & Jerrys staff prepared to deliver their messages directly to local MPs.
Ben & Jerrys aims to have all messages from customers delivered before the final parliamentary session of the seasonon June 13th.
Ben & Jerrys has long used its product to create high-visibility statements of support in the fight for LGBTQ rights on a global level. In 2015, the company renamed its beloved Chocolate Chip Cookie Dough flavor to I Dough, I Dough in celebration of America legalizing same-sex marriage. The company made a similar move in 2012 in the UK, renaming their Oh! My! Apple Pie! flavorApple-y Ever Afterin support of coalitions pushing for the legalization of same-sex marriage throughout England.