Parents and children are very passionate about their American Girl dolls, and when changes are made to the product, you can bet that there’s going to be a reaction.
That was clearly evident when they recently that its dolls will behaving their underwear sewn into their bodies instead of being able to come off.
The company posted a message about the small change on Facebook on Tuesday, explaining that going forward, many of its dolls will be sold with underwear that can’t be removed as opposed to previous designs, on which the underwear could be taken off and changed.
It might seem harmless, but people are so unhappy about the change that they have threatened to boycott the brand.
Quite a few explained that their rationale for abandoning American Girl was that they see this as a cost-cutting measure that decreased the value of the dolls which consumers shell out over $100 each for.
And with more than 1,300 comments on the post, you could also find people upset about the message they think it sends to young girls.