Japan strikes again with its innovativeness.
This innocuous-looking facial foam dispenser pushes out soap in the shape of a perfect rose with each press.
The product from Japanese cosmetics giant Kanebo apparently hasn’t hit shelves yet it comes out Sep. 1. While it was first announced in July, it started going viral after a user posted a video of her using the dispenser.
In the video, you can see the foam slowly getting formed into petals before it blooms into a rose in an instant.
It’s totally hypnotic and kind of insane.
Here’s Kanebo’s ad where you can watch a bunch of ladies understandably squealing over its perfection: