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What is SEO Vs SEM?

What is SEO Vs SEM?

What is SEO Vs SEM in Digital Marketing? There is a vast difference between SEO and SEM. SEO is a more broad term that includes earned media like social media and paid media like PPC ads. The goal of both is the same: to get better content and get higher placement on...
What is Mobile Marketing?

What is Mobile Marketing?

What is Mobile Marketing in Digital Marketing? One of the most important factors to consider when implementing a mobile marketing strategy is the App Store Optimization. This method is critical to the success of your mobile marketing campaign. Most mobile apps are...
What Is Marketing Analytics?

What Is Marketing Analytics?

What Is Marketing Analytics in Digital Marketing? Marketing analytics is the process of analyzing data to determine trends and opportunities for improvement. Based on observing outliers, trends  and patterns. It is used to evaluate the effectiveness of marketing...
What is Email Marketing?

What is Email Marketing?

What is Email Marketing in Digital Marketing? As a marketer, it is vital to understand how to effectively segment your list. A high open rate indicates that your subscribers are engaged. However, a low open rate means that your subscribers are not as interested in...
What is content marketing?

What is content marketing?

What is content marketing in Digital Marketing?, This type of marketing uses text and images to offer value to the reader. While you’ll want to create content that has value for your target audience, there are a few rules that you should follow before you start...